Amazing CHEVROLET Auto AUGUST 1927 QUOTA DEALER Plaque AWARD w/SEDAN + People!

Description

NOTE:  THE BAS RELIEF SECTION WAS
HARD TO REALLY CAPTURE W/ A CAMERA!
IN PERSON THE DETAIL ON THIS PIECE
IS REALLY AMAZING!
*************************
RARE &
STUNNING CHEVROLET AUTOMOBILE AUGUST 1927 SALES QUOTA DEALER PLAQUE
AWARD
w/ SEDAN
FILLED
w/ PEOPLE
AWARDED
TO G. S.
CAPPELMANN
In 1927, the then only 16 year old CHEVROLET MOTOR CO. announced an all
out huge SALES "QUOTA" Competition amongst Chevrolet dealerships across the company to drum up sales against FORD'S newly introduced MODEL "A".
Part of the campaign consisted of awarding nifty looking wrist watches that had a watch case to which the wrist bands attached -  cast in the shape of a CHEVROLET  RADIATOR.  Today these dated 1927 "QUOTA" award wrist watches
sell for upwards of ,700.00 and are highly sought after.
But one thing that was also awarded were "QUOTA" award plaques such as what we have on offer here.   In dealing antiques and antique automobile collectibles for nearly fifty years, we have NEVER EVER seen anything like this ever before.  Sure, one sees award plaques for Insurance companies and award plaques for Oil companies, and also award plaques for Automobile sales also do show up from time to time, but these Automobile plaques, like the Oil company plaques, always just show insignia, wreaths, geometric designs and corporate logos, but never Oil Derricks or actual Automobiles, like what is on offer in this listing.
But here, we have a 1927 CHEVROLET SEDAN shown in BAS RELIEF and not only that, it shows actual PEOPLE sitting in it!!!!!
Awarded to G. S. CAPPLEMANN "FOR MAKING 100%  OF AUGUST 1927 QUOTA" selling 1927 CHEVROLETS!!!!!
On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the "Chevrolet Motor Company" in Detroit with William C. Durant and investment partners William Little (maker of the Little automobile), former Buick owner James H. Whiting, Dr. Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO of General Motors in Canada.
Durant was cast out from the management of General Motors in 1910, a company which he had founded in 1908. In 1904 he had taken over the Flint Wagon Works and Buick Motor Company of Flint, Michigan. He also incorporated the Mason and Little companies. As head of Buick, Durant had hired Louis Chevrolet to drive Buicks in promotional races. Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company. The first factory location was in Flint, Michigan at the corner of Wilcox and Kearsley Street, now known as "Chevy Commons" at coordinates 43.00863°N 83.70991°W, along the Flint River, across the street from Kettering University.
Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incorporated. However the first actual production wasn't until the 1913 model. So in essence there were no 1911 or 1912 production models, only the 1 pre-production model was made and fine tuned throughout the early part of 1912. Then in the fall of that year the new 1913 model was introduced at the New York auto show.
Chevrolet first used the "bowtie emblem" logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six). It may have been designed from wallpaper Durant once saw in a French hotel room. More recent research by historian Ken Kaufmann presents a case that the logo is based on a logo of the "Coalettes" coal company. An example of this logo as it appeared in an advertisement for Coalettes appeared in the Atlanta Constitution on November 12, 1911 Others claim that the design was a stylized Swiss cross, in tribute to the homeland of Chevrolet's parents. Over time, Chevrolet would use several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages.
Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company. By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors. After the deal was completed in 1917, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1919, Chevrolet's factories were located at Flint, Michigan; branch assembly locations were sited in Tarrytown, N.Y., Norwood, Ohio, St. Louis, Missouri, Oakland, California, Ft. Worth, Texas, and Oshawa, Ontario General Motors of Canada Limited. McLaughlin's were given GM Corporation stock for the proprietorship of their Company article September 23, 1933 Financial Post page 9, In the 1918 model year, Chevrolet introduced the Series D, a V8-powered model in four-passenger roadster and five-passenger tourer models. Sales were poor and it was dropped in 1919.
Beginning also in 1919, GMC commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light-duty trucks. GMC commercial grade trucks were also rebranded as Chevrolet commercial grade trucks, sharing an almost identical appearance with GMC products.
Plaque's wood shield measures 9 1/2" x 7 1/2" and the BAS RELIEF BRASS section measures 4 7/8" in DIAMETER.
AL
L ORIGINAL and n
ot a reproduction.   RARE as hen's teeth.   This is likely among the earliest extant Automobile award plaques one will ever get to see, let alone own.   We say this because all we saw in a search on eBay was 1929 Chevrolet
award plaques of simple non-descript design with substance - and with just boring graphics and slogans.  We saw NOTHING
for 1928 and NOTHING for 1927 and NOTHING any earlier!   But we are not experts.   Do your own research!  We do know
that this piece on offer is unlike the NORM!!!
Wear and scratches consistent with age and use.  Please see all photos as they are part of the description.
ASK ALL QUESTIONS BEFORE EXECUTING A "BUY IT NOW."
AS SHOWN ABOVE -
SOLD "AS-IS."   NO RETURNS.
PRIORITY
SHIPPING is .00 w/ DELIVERY CONF.
INSURANCE INCLUDED. Includes 15%
EBAY SELLER'S SHIPPING SURCHARGE.
WE DO NOT SHIP BY UPS as they rip open boxes insured at 0 or more seeking to deny shipments containing antiques. ALL SHIPMENTS NORMALLY MADE THROUGH USPS - BUT WE RESERVE THE RIGHT TO SEND BY FEDERAL EXPRESS GROUND INSURED.  OVERSEAS SALES
ON THIS TO ALL COUNTRIES IS .00 with REGISTERED or MINIMALLY INSURED SIGNATURED
delivery for easy foreign Customs clearance.  CANADA is .00 and ASIA and AUSTRALIA is 5.00.   GA STATE residents must pay
8% STATE SALES TAX.
GOOD LUCK!  WE COMBINE SHIPPING!